Leedz Edutainment has grown into an impeccable, unparalleled platform for Hip-Hop artists who either reside in or come through New England. Over the years, CEO Ned Wellbery aka Leedz has worked painstakingly to showcase artists on stage and in the studio, with the latter coming in the form of acclaimed albums, mixtapes, playlists, podcasts, and compilations. “Ive always had a strong passion for creating and marketing music. Being a fan first, its something that comes natural to me” says Ned.
Ned Wellbery was born and raised In New England between Georgetown Massachusetts and Sandown New Hampshire. He was subjected to music at a young age with his Jazz drumming grandfather and mother being a big fan of folk music. They taught him the importance of lyrics and the power of the beat. But as a child, he fell victim to tragedy when his dad disappeared at the age of twelve. Leedz then found himself struggling with insecurity, anger, and fitting in. This is where he found the love for Hip Hop.
“I can remember the day so vividly. My neighbor played Ice Cube’s “Death Certificate” and Public Enemy’s “Apocalypse 91″ and I was instantly hooked. I was into Rock music at the time but I was blown away by Hip Hop’s rawness and subject matter. I realized that rap was the official voice of the struggle because they were talking about situations I could relate to and the beats were banging!!” says Ned.
He soon began studying the culture compulsively. Gang Starr, Wu Tang Clan, 2Pac, Ice-T, NWA, House of Pain, Cypress Hill, Nas, Notorious B.I.G. and many more became huge influences. Leedz soon invested in turntables and became a DJ. As he became more musically driven, he was able to secure work DJing parties and clubs in NH. But in a scene that was too mainstream and five years of the wrong hustling eating at his soul, It was time for a new plan.
In 2001, Leedz enrolled at Northeastern University in Boston, Massachusetts and majored in music business. Within the first six months of being at NU, he landed an internship with the number one Hip Hop guerrilla marketing company, Metro Concepts.
“They taught me more in three months then I learned in 3 years of being in school.”
But Leedz struggled to find his niche. Record labels were failing due to illegal downloading and there were no available jobs. The music Industry was getting worse and worse and by 2004 most of the local underground Hip Hop scene was at a standstill. This is where he found his first role.
There were not many people throwing events at this time. No one wanted to do them because they were failing financially and extremely stressful. He then decided he would become an independent promoter and founded the company Leedz Edutainment. He threw his first event in April of 2004 at the Middle East Nightclub in Cambridge MA with Royce Da 5’9, Cunninlyguists, Tonedeff, & more. With everyone urging him NOT to do it, he soon became one of the biggest independent promoters in Boston.
Since then he has been responsible for booking major acts such as Kendrick Lamar, Logic, G-Eazy, Machine Gun Kelly, Wu Tang Clan, Talib Kweli, Schoolboy Q, Wiz Khalifa, Yelawolf, EPMD, A$AP Rocky, Mac Miller, Mobb Deep, Brockhamptom, Hopsin, Joey Bada$$, Slaughterhouse, DJ Premier, Pete Rock, Geto Boys, Action Bronson, Lupe Fiasco, Sean Price, and many many more. From there he worked himself up the ladder by becoming a talent buyer and general manager of the Middle East Nightclub overseeing the entire operation.
In between promoting shows and working at the Middle East, Leedz also became a music producer and artist manager overseeing twenty plus project for artists such as La Coka Nostra’s Slaine, Rite Hook, XL The Beast, and Blak Madeen as well as making his own albums and compilations “A Worker Among Workers”, “Eastern Standard”, and “Mass Movementz“. In 2020, Ned decided to launch The Leedz Edutainment Podcast featuring in-depth interviews with people in Hip Hop culture.
Leedz Edutainment is close to celebrating twenty years of being in business and the company has recently expanded into a full service Hip Hop entity offering a broader range of services including Marketing/Promotions, Artist Development/Management, Digital Marketing, Social Media Strategy, Project Management, Branding, Publicity, Consulting, and more. In a region that struggles to find its Hip Hop identity and a industry that’s constantly changing, Ned Wellbery a.k.a. Leedz, has become a staple in the New England music scene.
“I told myself in the beginning as long as I give this 100 percent i’ll be OK with the outcome, win or lose,” says Leedz
- Nominated “Promoter of the Year” – Boston Music Awards (2020,2021,2022,2023)
- Nominated “Music Video Of The Year” “Massive”- Boston Music Awards (2022)
- Nominated “Album of the Year” Rite Hook “Modify”- Boston Music Awards (2019)
- Nominated “Live Music Venue of the Year” Sonia – Boston Music Awards (2019)
- Nominated “Promoter of the Year” – Boston Music Awards (2017)
- Nominated “Best Live Music Venue” – Middle East Nightclub – Boston Music Awards (2017)
- Vanyaland article “Eastern Standard” (2018)
- Metro article “Is This Guy The Most Powerful Force In Boston Hip Hop?” (2015)
- Sound Of Boston article “Meet Ned Wellbery” (2015)
- Boston Phoenix article “Hard To Earn” (2014)
- BDC Wire article “Leedz Edutainment Celebrates 10 Years As A Promoter”
- Boston Globe article “Promoter Looks To Grow Local Hip Hop Scene” (2013)
- Boston Herald article “Boston Busts A Move” (2007)
- Promoter of the Year (Winner) – Boston M.I.C. Awards (2006)
- Boston Globe article “Straight Outta Hyde Park” (2006)
- Boston Herald article “Dynamic Duo” 2006
Leedz Edutainment Promoted Events:
WU TANG CLAN
MACHINE GUN KELLY
PETE ROCK & CL SMOOTH
RAEKWON THE CHEF
DEL THE FUNKEE HOMOSAPIEN
LA COKA NOSTRA
RA THE RUGGED MAN
ROYCE DA 5’9
RED + METH
CONWAY THE MACHINE
BIZARRE RIDE II THE PHARCYDE
SNOW THA PRODUCT
BIG K.R.I.TLLOYD BANKS
BOOT CAMP CLIK
CAPONE N NOREAGA
BENNY THE BUTCHER
WAKA FLOCKA FLAME
KOOL G RAP
PEOPLE UNDER THE STAIRS
LIL UZI VERT
KOTA THE FRIEND