Jeneral Mass was born in Boston and raised in Stoughton MA. Growing up in a town that was slow pace, he was able to study Hip Hop culture with a scientist’s eye. Being that he was intrigued by gang culture and gangster rap, groups like Tupac Shakur, UGK, Jay-Z, Mobb Deep, and many more influenced him as an artist and shaped his musical style. He eventually sought out his own label Tons Of Paper and became the epitome of hard work and dedication. He currently stands in the position of protecting your energy and living life with a strong mind, body, and soul. Jeneral is a go-getter and will stop at nothing when it comes to achieving his goals.
His latest video 1 Sided features L Bash’Em and is directed by D.Gomez. The visual has a classic and soulful feel that speaks to the everyday struggle. “In my way I’m painting a picture of how we’re winning in a society where the odds are stacked against us” says Jeneral. Check it out now on youtube and your preferred digital streaming provider.