Instead of shooting a regular rap video for Lateb’s Grey Sunshine, director Jon Aveni of Rose Glen Production creates a tragic scenario with Grand Theft Auto characters. “Truth is, these GTA shorts are just really fun to make, and being able to control the weather and tell a story through mood instead of getting too literal, I always have fun with. We just had to think of a creative way to entertain people visually. I didn’t want to make something people were already accustomed to seeing” say Jon Aveni.
Be on the lookout Lateb’s upcoming LP entirely produced by L.O.B. and more visuals from Rose Glen Productions. Watch The Video Below.
“Lateb can’t help the fact that he’s a mic savage!”-Insomniac Magazine
“Ever since I’ve known him he’s been a top tier MC. Untouchable on the mic.”-Rite Hook